KitKat

 

Creating Awareness:

Nestle frequently uses TV commercials to showcase KitKat's crisp wafer and smooth chocolate, while experiential marketing involves sampling events where consumers can try the product for free. Nestle often provides samples of KitKat in high-traffic areas such as malls, train stations, and airports. In-store promotions such as discounts and bundle deals also encourage consumers to try the product.

Giving Information about the Product:
Nestle utilizes various channels to give information about the product to its customers, including packaging, online channels, and point-of-sale promotions. For example, Nestle's packaging prominently displays nutritional information, and the company's website provides detailed product information and frequently asked questions. In-store promotions such as posters and shelf talkers also provide customers with product information.

Retaining Loyal Customers: 

For example, Nestle's loyalty program offers rewards for frequent purchases, and personalized promotions based on customer preferences and purchasing history.

Enticing Customers to Buy More:
Nestle utilizes various promotions and offers to entice customers to buy more KitKat. For example, bundle deals and limited edition flavors encourage customers to purchase more units, and social media contests and giveaways incentivize customers to engage with the brand. They also introduced limited editions.

Identifying More Customers:
Nestle has utilized several promotions to identify more customers, including social media campaigns and targeted digital advertising. For example, Nestle frequently utilizes social media platforms such as Facebook, Instagram, and Twitter to run campaigns and engage with customers.